A Simple Recipe for Social Media Success
Social media is a powerful tool that influences how people connect, support causes, and make purchasing decisions. In this one-hour session, you’ll learn how to create a simple yet effective social media strategy that drives awareness, grows your following, and turns engagement into action.
Key Takeaways:
● Influence Your Audience: Discover how to hook your audience’s attention—just like 45% of shoppers who turn to social media for inspiration.
● Build Connections: Learn why 20% of consumers are more likely to buy from brands they can communicate with on social media.
● Simplify Your Strategy: Master the essentials of social media success, including the 15-minute social media plan and tips for getting started with paid ads.
● Maximize Your Reach: Claim your name across all channels, pick a primary platform to focus on, and tailor your posts for each channel to expand your impact.
● Engage for Growth: Use social media to increase awareness, provide top-notch customer service, and inspire your audience to take action.
Whether you’re just getting started or looking to fine-tune your approach, this session provides the insights and tools you need to create a social media strategy that works for your business.
Presented by: Erik Bunaes, Endorphin® Digital Marketing,
Constant Contact Local Expert and Adjunct Professor of Marketing.
E-commerce 101: Setting-up, Managing & Marketing Online Shopping
By 2021, virtually everyone has become comfortable buying products and services online. Whether that is purchasing everyday products, booking reservations, paying bills or buying various services, the online world is here to stay.
So, is e-commerce something your business should pursue? What goes into setting up and operating an online store? And how do you market your products to reach your customers?
In this 60-minute class, we will discuss Shopify, one of the most popular e-commerce platforms. This will include a review of the Product Database and the product information you will need to build and manage your online store. We will also discuss product fulfillment which includes shipping your products and handling inventory. Lastly, we will discuss several important tips to help you market your online store.
Presented by: Erik Bunaes, Endorphin® Digital Marketing,
Constant Contact Local Expert and Adjunct Professor of Marketing.
Engage and Convert - The Email & Social Media Power Play
Discover how to harness the combined power of email and social media to captivate your audience, grow your subscriber base, and drive meaningful conversions. In this dynamic session, you’ll learn actionable strategies to:
● Optimize Your Social Profiles: Fine-tune your profiles to make a lasting impression and draw followers in.
● Craft Compelling Content: Leverage storytelling techniques to create engaging narratives that resonate with your audience.
● Convert Followers into Subscribers: Turn social media engagement into email subscriptions with proven tactics.
We'll also dive into fresh content ideas that attract and engage your audience, including customer success stories, behind-the-scenes peeks, founder journeys, user-generated content, live Q&As, and seasonal or thematic narratives. You’ll explore how to create, repurpose, and adapt content across formats like short-form videos, infographics, carousel posts, polls, quizzes, and live streams to maximize reach and variety.
Learn best practices for posting frequency, timing, and creating social hooks that stop the scroll. Plus, we’ll uncover the top reasons people subscribe—discounts, exclusive content, or supporting your cause—and how to position your offers for maximum impact. Whether you’re looking to boost engagement or grow your list, this session provides the tools and insights to power up your email and social media marketing strategy.
Presented by: Erik Bunaes, Endorphin® Digital Marketing,
Constant Contact Local Expert and Adjunct Professor of Marketing.
BLOC Connections Gathering
A seasonal networking mixer for local entrepreneurs and professionals, open to members and non-members. Connect, collaborate, and support each other’s work this fall. Read More
Introduction to Artificial Intelligence in Marketing
Join us for an informative webinar where we'll explore Artificial Intelligence (AI) in Marketing, a game-changer designed to empower small businesses. These features offer the flexibility and control you need to streamline your marketing efforts, optimize engagement, and drive significant growth.
● Enhance Branding: Seamlessly manage and customize your brand identity with AI tools that make it easier than ever to maintain consistency across all your marketing efforts.
● Simplify Content Creation: Utilize intuitive drag-and-drop tools and AI-driven features that simplify the process of crafting compelling communications.
● Optimize Campaigns: Deliver personalized, localized communications at scale, ensuring every message resonates with your target audience.
● Streamline Management: Efficiently organize and manage your marketing efforts with centralized oversight, boosting productivity and allowing you to focus on growth.
● Gain Actionable Insights: Access comprehensive, easy-to-understand reports that empower you to make informed decisions and optimize your marketing strategies.
Why Attend?
Constant Contact’s AI-powered marketing tools are designed specifically for small businesses, providing you with the resources to enhance your marketing efforts, maintain consistent branding, and drive growth. Whether you’re looking to optimize your current strategies or explore new ways to engage your customers, this webinar will equip you with the knowledge and tools you need to succeed.
FREE WEBINAR: A Simple Recipe for Social Media Success
Social media is a powerful tool that influences how people connect, support causes, and make purchasing decisions. In this one-hour session, you’ll learn how to create a simple yet effective social media strategy that drives awareness, grows your following, and turns engagement into action.
Hosted by: Business Leaders of Colors (BLOC)
With: Erik Bunaes, Constant Contact Authorized Local Expert & Speaker and President, Endorphin® Digital Marketing
REGISTER
FREE WEBINAR: Engage & Convert: The Email & Social Media Power Play
Discover how to harness the combined power of email and social media to captivate your audience, grow your subscriber base, and drive meaningful conversions.
Hosted by: Business Leaders of Colors (BLOC)
With: Erik Bunaes, Constant Contact Authorized Local Expert & Speaker and President, Endorphin® Digital Marketing
REGISTER
FREE WEBINAR: How to Grow Your Subscriber Base
Growing your subscriber base is critical for increasing your audience and encouraging people to buy from you. However, many businesses find it difficult to expand their email list. The main reason? They don't put enough emphasis on asking for sign-ups and often overlook the powerful tools available to them.
Hosted by: Business Leaders of Colors (BLOC)
With: Erik Bunaes, Constant Contact Authorized Local Expert & Speaker and President, Endorphin® Digital Marketing
BLOC Connections
This is our monthly Meetup to connect with members and share needs, updates and good news. Join us at Northstar House for food, fellowship and a few laughs! We meet at 202 E Falls St, Ithaca, NY 14850 from 4:30 - 6:30pm.
Event Five
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Test Event
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